Social Technology in Accounting Firm

Deloitte is the big 4 accounting firm that already has a name within the industry. It also has branches all around the world and a professional services firm that not only offer accounting service but they also believe in making a difference in community and environment. In Australia, the company used to be known as Yarwood Vane and Co, which was established back in 1891. As time passed, through partnership and merger the company is now known as Deloitte Australia.

The implementation of social media itself, hasn’t been that long for the company. In 2011, the company sees a rise in employee referral scheme with the use of social media such as facebook, twitter, linkedin. Managers even created a video to recruit job in youtube, which has become global and reach many people. The company also has their own internal social media called Yammer. Basically it has similar function as linkedin but it is operated only for internal user of the company.

As an example back in 2011, one of the Prof. Ian Harper submitted a question on this social media and requested feedback from other employees in the company. This shows how social media makes employees closer and communicates in a better way by exchanging ideas and information. In addition, the company also regularly utilizes twitter as a media to communicate to people outside the company. This communication include giving information on new things the company has or survey that they are doing at the moment to get a quick feedback. It proves that social media in Deloitte improve both inter-and intra communications within the company.