Social Technology in Accounting Firm

Deloitte is the big 4 accounting firm that already has a name within the industry. It also has branches all around the world and a professional services firm that not only offer accounting service but they also believe in making a difference in community and environment. In Australia, the company used to be known as Yarwood Vane and Co, which was established back in 1891. As time passed, through partnership and merger the company is now known as Deloitte Australia.

The implementation of social media itself, hasn’t been that long for the company. In 2011, the company sees a rise in employee referral scheme with the use of social media such as facebook, twitter, linkedin. Managers even created a video to recruit job in youtube, which has become global and reach many people. The company also has their own internal social media called Yammer. Basically it has similar function as linkedin but it is operated only for internal user of the company.

As an example back in 2011, one of the Prof. Ian Harper submitted a question on this social media and requested feedback from other employees in the company. This shows how social media makes employees closer and communicates in a better way by exchanging ideas and information. In addition, the company also regularly utilizes twitter as a media to communicate to people outside the company. This communication include giving information on new things the company has or survey that they are doing at the moment to get a quick feedback. It proves that social media in Deloitte improve both inter-and intra communications within the company.

The World Most Valuable Brand

Apple is widely known for its high-tech products range from iMac, iPad, iPhone and iPod. The company is able to garner the attention of customer in every product they bring out. They believe that their products are the most user friendly product that easy to be use for everyone. Is it true? Well, I admitted that I have 3 apple products that I currently used and for that reason I can say that these products in fact easy to use. But how do they manage to get all the attention of the public? The answer is product development.

I remembered the first iPhone came out, the whole world was somehow astonished to it and it didn't stop until now. Each time Apple produced new product line, the world anticipate on new things that the company bringing to the industry. Similarly to most companies, Apple held a strong secrecy in their development process, however we sometimes find leak pictures of the company new products. This can be disturbing to the company while giving customers more anticipation when the new product is release. As a starter, Apple had only 1 product line which they called Macintosh and throughout the years they able to develop new product to fulfil the needs of customers. However, it wasn’t until 2000's where they developed products other than computer. They see the need to evolve and offer something different to the public. Below videos showed the evolution of Apple products from time to time.

The secret behind the success of Apple product development lay behind the Industrial Design Studio and that is where all the magic created. The process of Apple product development can be break down into:

    A start-up

A team meeting about new product and this is allowed only for certain people.

    Apple New Product Process (ANPP)

This is when the secret document regarding new product is put into action on the whole process from start to finish of the product.

    The EPM mafia

Engineering program manager and global supply manager play a big role in the success of the production and the distribution of the product worldwide.

    Finishing touch

After all the production has been completed, the product will be tested again before send into packaging room for final inspection. 

To sum up, we can all see how product development of Apple takes into shape from start to the end. The details of every process make Apple to be noted as World Most Valuable Brands based on Forbes Magazine.  

Reference

Forbes. (2014). The World Most Valuable Brands. Retrieved from http://www.forbes.com/powerful-brands/list/

Lovejoy, B. (). Apple's investment in product development indicates revenue explosion, new product categories this quarter. 9to5mac. Retrieved from http://9to5mac.com/2014/07/25/apples-investment-in-product-development-indicates-iwatch-on-the-way-this-quarter-says-analyst/

Panzarino, M. (2012, January 12). This is how Apple's top secret product development process works.TNW. Retrieved from http://thenextweb.com/apple/2012/01/24/this-is-how-apples-top-secret-product-development-process-works/

Social Technology Implementation in Fast Food Industry

Social technology isn't something new that we often heard of and by saying this I bet that most of us have at least one social media that we have access to or have use some type of social technology in our everyday life. This is the result on the fast growing technology where it encouraged our society to become more aware of it. Australia itself ranked first for online work, this means that most people are hired through the use of website. Furthermore, not just individual but rather organisation has also implemented the use of social technology into their business activity. Surprisingly it has improved the profitability of these companies and even better help to advertise them. Advantages of organisation that able to recognise the need of social technology can be seen on their performance through out the years since implementation.

Domino's Pizza

Forget about going to the shop and wait to order a pizza, because we can just do it online without the need to wait in store for long minutes. That is how Domino's used technology so brilliantly. The help of social technology, Domino's able to expand their marketing strategy into many areas that easily reachable to many people. Domino's has over 600 stores across Australia and New Zealand and that is already a big number without including stores overseas. The chief executive said that the company spent $5M to develop new technology. And I do agree that expanding new technology will pay off as the company's sales of 60% are made on-line. Hence, we clearly can see how technology has a big impact to this company. Domino's able to recognize the need to move and implement new things to its infrastructure therefore, it increase the potential of more customer as well as profit.

Hungry Jacks

Similarly to Domino's, Hungry Jack is also already on top in the fast food industry. Through out Australia, the company has over 340 stores. Recently the company has undertaken a project to implement wireless system to its stores. This can help to give customers an access to Hungry Jack's current offer. On top of this, the company already have an application on IOS named 'Shake and Win'. The application gives customer the opportunity the chance to win a free meals offer in store. It also provides information on new offer or specials that they have at current time period. And of course, they also use Facebook to communicate and share  new things to their customers. Since most of the customers are teenager who most of the time use social media to communicate, therefore the use of social media for both companies has a big influence in their marketing strategy.

Reference

Anetos, P. (2014, August 13). Companies fail to capture youth market through social media. Business Day. Retrieved from http://www.bdlive.co.za/business/technology/2014/08/13/companies-fail-to-capture-youth-market-through-social-media

Theos, K. (2014, August 18). Online hiring, Australian Businesses lead the world. ABC. Retrieved from http://www.abc.net.au/technology/articles/2014/08/18/4069482.htm

Whyte, J. (2014, July 6). Domino’s Pizza social media drive for sales. Financial Review. Retrieved from http://www.afr.com/p/business/sunday/domino_pizza_social_media_drive_FItkCiNpuJfMCyFvlQNXVN

Starting a Blog

Remember the first time we were introduced to the internet? It is amazing on how we can do with the internet. We are able to experience new and exciting stuff and search anything through it. In a way, it makes our life so much easier and it draw us to use it in our everyday life. Subsequently, social media such as Facebook, Instagram and Twitter has become the major social players in our society. People spend hours browsing and sharing their everyday activities. What about blog? In my opinion blogging is different. 

So the question 'why blog?'
Blog can make you an author. Yes, because of your blog, you can write anything that you want. (Also remember on steps to a successful blog below.) Some people write blog as a way to share and express themselves to their friends and others. Blogger spend their time to write blog that is relevant to them and many others that share similar interest. Therefore, blogger able to reach out to mostly everyone around the world. Subsequently, the content inside a blog don’t need to be only in writing but it also contains pictures, video, etc.

What make a blog successful?

• The key to a successful blog is creating a unique and creative blog that able to catch people attention once they access your blog. Because the uniqueness of your blog able to differentiate your blog with other blog.

• A good writing technique is also the key to a successful blog. The writer can take their visitor into a journey inside the blog by using appropriate language therefore it create a better structure that flow nicely together with the content.

• Do not limit yourself with your own blog, rather have a lot of blogger friends. This help to expand your circle of people and indirectly advertise your blog as well.

• Similar to above point, however in this point it tell you to interact with your follower. Try to reply to comments in your blog, your follower will feel happy if you recognise their gestures, whatever it is. In addition, they can help to suggest how to improve your blog.

• In addition, reader will enjoy an exciting post so keep the blog simple and up to date and show that it is worth to read. Thus, think before you write and try to write blog that doesn’t harass or bring people down.