Social technology isn't something new that we
often heard of and by saying this I bet that most of us have at least one
social media that we have access to or have use some type of social technology
in our everyday life. This is the result on the fast growing technology where it
encouraged our society to become more aware of it. Australia itself ranked
first for online work, this means that most people are hired through the use of
website. Furthermore, not just individual but rather organisation has also
implemented the use of social technology into their business activity. Surprisingly
it has improved the profitability of these companies and even better help to
advertise them. Advantages of organisation that able to recognise the need of
social technology can be seen on their performance through out the years since
implementation.
Domino's Pizza
Forget about going to the shop and wait to
order a pizza, because we can just do it online without the need to wait in
store for long minutes. That is how Domino's used technology so brilliantly.
The help of social technology, Domino's able to expand their marketing strategy
into many areas that easily reachable to many people. Domino's has over 600
stores across Australia and New Zealand and that is already a big number
without including stores overseas. The chief executive said that the company
spent $5M to develop new technology. And I do agree that expanding new
technology will pay off as the company's sales of 60% are made on-line. Hence,
we clearly can see how technology has a big impact to this company. Domino's
able to recognize the need to move and implement new things to its
infrastructure therefore, it increase the potential of more customer as well as
profit.
Hungry Jacks
Similarly to Domino's, Hungry Jack is also
already on top in the fast food industry. Through out Australia, the company
has over 340 stores. Recently the company has undertaken a project to implement
wireless system to its stores. This can help to give customers an access to
Hungry Jack's current offer. On top of this, the company already have an
application on IOS named 'Shake and Win'. The application gives customer the
opportunity the chance to win a free meals offer in store. It also provides
information on new offer or specials that they have at current time period. And
of course, they also use Facebook to communicate and share new things to their customers.
Since most of the customers are teenager who most of the time use social media
to communicate, therefore the use of social media for both companies has a big influence
in their marketing strategy.
Reference
Anetos, P. (2014, August 13). Companies fail
to capture youth market through social media. Business Day. Retrieved from http://www.bdlive.co.za/business/technology/2014/08/13/companies-fail-to-capture-youth-market-through-social-media
Theos, K. (2014, August 18). Online hiring,
Australian Businesses lead the world. ABC. Retrieved from http://www.abc.net.au/technology/articles/2014/08/18/4069482.htm
Whyte, J. (2014, July 6). Domino’s Pizza
social media drive for sales. Financial Review. Retrieved from http://www.afr.com/p/business/sunday/domino_pizza_social_media_drive_FItkCiNpuJfMCyFvlQNXVN
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