The World Most Valuable Brand

Apple is widely known for its high-tech products range from iMac, iPad, iPhone and iPod. The company is able to garner the attention of customer in every product they bring out. They believe that their products are the most user friendly product that easy to be use for everyone. Is it true? Well, I admitted that I have 3 apple products that I currently used and for that reason I can say that these products in fact easy to use. But how do they manage to get all the attention of the public? The answer is product development.

I remembered the first iPhone came out, the whole world was somehow astonished to it and it didn't stop until now. Each time Apple produced new product line, the world anticipate on new things that the company bringing to the industry. Similarly to most companies, Apple held a strong secrecy in their development process, however we sometimes find leak pictures of the company new products. This can be disturbing to the company while giving customers more anticipation when the new product is release. As a starter, Apple had only 1 product line which they called Macintosh and throughout the years they able to develop new product to fulfil the needs of customers. However, it wasn’t until 2000's where they developed products other than computer. They see the need to evolve and offer something different to the public. Below videos showed the evolution of Apple products from time to time.

The secret behind the success of Apple product development lay behind the Industrial Design Studio and that is where all the magic created. The process of Apple product development can be break down into:

    A start-up

A team meeting about new product and this is allowed only for certain people.

    Apple New Product Process (ANPP)

This is when the secret document regarding new product is put into action on the whole process from start to finish of the product.

    The EPM mafia

Engineering program manager and global supply manager play a big role in the success of the production and the distribution of the product worldwide.

    Finishing touch

After all the production has been completed, the product will be tested again before send into packaging room for final inspection. 

To sum up, we can all see how product development of Apple takes into shape from start to the end. The details of every process make Apple to be noted as World Most Valuable Brands based on Forbes Magazine.  

Reference

Forbes. (2014). The World Most Valuable Brands. Retrieved from http://www.forbes.com/powerful-brands/list/

Lovejoy, B. (). Apple's investment in product development indicates revenue explosion, new product categories this quarter. 9to5mac. Retrieved from http://9to5mac.com/2014/07/25/apples-investment-in-product-development-indicates-iwatch-on-the-way-this-quarter-says-analyst/

Panzarino, M. (2012, January 12). This is how Apple's top secret product development process works.TNW. Retrieved from http://thenextweb.com/apple/2012/01/24/this-is-how-apples-top-secret-product-development-process-works/