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P&G was established in 1837 offering a wide range of products from beauty, hair, grooming, health care, etc. The company has set its name to be the world biggest consumer products and advance in the industry. They also set their aim high towards a better life with goals on environment sustainability and social responsibility. Environment sustainability comprise of the conservation of resources, renewable resources and worth from waste. In addition, their social responsibility goal focuses on supporting communities, health and hygiene and comforts of home.

Company’s success is determined by the people who work and put their effort to achieve the company’s goal. However, there are also external and internal issues that involve during the business process. In this example, we will look at the internal issue that comes from the employees. The issue arise from the overused of social technology within the company. Newspaper article by Stampler (2012) reported that P&G employees accessed up to 50,000 YouTube videos download and watching them during work hours. In addition, these access included to Pandora, a music library that enable to listen to music after downloading the music to the device. Quickly, we are able to identify the concern of Enterprise 2.0 that affect productivity. These actions have brought the company to a loss since the productivity of employees decrease because the above actions didn’t have any contribution to job description. It also brought an issue in regards to being ethical, because an ethical worker should be able to use technology appropriately (Yeaman, 2004). Moreover, with the increase of Internet access that means that company spend more money for Internet bandwidth. As quoted by Business Insider Australia (2012), the company could be paying up to $15M for Internet consumption. And of course, looking from the business perspective it is a loss since it doesn’t involve any work activity.

What the company could do?

P&G need to take action by either blocking or creating limitation on the access to social media from company’s network. However, blocking is a critical action because the company need to take into consideration the use of social technology for other purpose within the company. P&G need to recognise that not all access to social technology doesn’t involve work activity. There are still some departments that require the access to social technology for their part of the job. Therefore, creating limitation on some area is preferable.

Reference:

Procter and Gamble. (2014). Making Everyday Life Better. Retrieved from http://www.pg.com/en_US/sustainability/overview/index.shtml

Stampler, L. (2004). Procter and Gamble bans staff from using netflix and pandora. Business Insider Australia. Retrived from http://www.businessinsider.com.au/procter-and-gamble-bans-netflix-and-pandora-2012-4

Yeaman, A. R. J. (2004). The misuse of technology. TechTrends, 48(5), 14-16,83. Retrieved from http://search.proquest.com/docview/874024715?accountid=13380